I go to the dog park most afternoons where I sit on a plastic chair in a giant circle with lovely, nutty people and a kerfuffle of running, barking, dirt-eating, misbehaving dogs having the best time ever. My dog likes to rub her body on the perimeter of the fence and gnaw on a pink Frisbee.
I mostly just sit there and laugh. Dogs are totally more inclined to show their quirky than humans…and I think it’s awesome.
Our personalities and unique perspectives make us authentic. We bring that authenticity with us into everything we do—whether it’s sitting around a dogpark or providing our clients with a service.
Here’s the thing. Cannoli doesn’t know that she’s quirky. She might not be able to recognize her most endearing qualities because they come so naturally to her. And you probably can’t either. Can any of us see ourselves clearly?
Let’s find your pink Frisbee,
I’m not ashamed to admit it. I paid $32 to ship a purple bridesmaid dress across the Hudson River to my house.
Surprised at my request, the woman on the phone said, “But honey, you’re right across the bridge.” My internal budgeteer said, “That’s a ridiculous price to ship a dress!” While both statements were true, I’d still rather pay $32 than drive to Yonkers!
While also proving why I’m not an accountant, let’s look at the real cost:
- Annoyance thinking about driving to Yonkers: (at least 60 minutes)
- Bridge toll: $4.75
- Parking (meter): $.50
- Parking (aggravation): at least some
- Gas: $2.00
- Total drive time: 60 minutes (without traffic)
Total cost = $7.25 + at least 120 minutes of time/annoyance/aggravation
For $32, the dress just showed up on my doorstep—preserving sanity, time and focus. That’s totally worth it!
Are you “just across the bridge” from having awesome website, newsletter or blog copy? How much time are you spending worrying about it, planning it, and/or trying to write it yourself? Let me deliver it to your doorstep.
Anyone have nude shoes I can borrow?
P.S. As far as I’m concerned, my UPS delivery man (Bobby, you rock!), postal workers and everyone who drives for a living are my heroes.
* Photo, courtesy of Sean @a_boy_and_his_dog_photography
Back in November, I decided I wanted actual muscles. And I was tired of my half-baked attempts at getting them myself. (Carrying takeout inside builds muscles, no?) So I did something I never thought I’d do (but always secretly wanted to do). I hired a trainer at the gym.
Ruth makes me do things I would never do myself in a million years—like lifting kettle bells and crawling around like a bear—but I do it because she’s there with me, guiding me, encouraging me, and pretty much making me laugh my butt off, literally. It’s fun. And I’m loving the results.
I’m the kind of person who thinks I can do everything myself. Yes, I can make myself exercise. Sure, I can hem my own jeans. Yup, I can change my own oil. Umm, not really!
When I hire someone to help me, all of these things 1) actually happen, 2) turn out so much better, and 3) are way less frustrating.
So if you can handle it alone, but you’d prefer more fun, more accountability and less frustration, let’s talk.
I swear I’ll never make you lift a kettle bell,
The cashier said to the woman in front of me, “If you spend $8 more dollars, you get a free turkey!”
The woman looked at me and woman behind me and said, “I don’t want to hold up the line!” We both yelled, “Get that free turkey!” The cashier ran for the turkey, the woman’s husband ran for $8 worth of pot pies and the woman behind me exhaled, “I’m just happy to have 5 minutes where I don’t have to do anything.”
After the mission was accomplished, I gave turkey-lady a high-five. Then the woman behind me wanted one. The cashier high-fived all of us.
So naturally, because of this, I’ve started high-fiving pretty much everybody. I think it’s a positive and contagious gesture – and heck, we all need a little encouragement sometimes, don’t we?
Please accept this virtual high-five, and if you’re so inclined, pass it on.
Oh yeah … if you need help writing copy that’s even better than a free turkey, I’m your gal. Happy 2017!
My first pet was a tri-colored guinea pig named Violet. Though essentially a rat with hair, she was Elizabeth Taylor to me.
The weirdest thing about Violet? Because her beady little eyes blended into her dark furry face, you couldn’t tell whether she was coming or going. It wasn’t immediately clear which end was which. (One end ate carrots). Because she was cute, most new acquaintances took the time to figure it out.
If your business isn’t as cute as a guinea pig, there’s no room for ambiguity! Can your website readers quickly understand what you do? If not, I can help.
I’ll point you towards the carrots,