My Approach

My approach:
First, talk. Then write.

I’m always amazed at how many clients tell me, “My last copywriter didn’t want to talk to me. They just wanted to correspond via email, and then write my content.”

If this is the kind of copywriter you want—I’m not it/her.

I love writing. I adore the possibilities of words. But I’m realistic too. Words—are just words—without something to back them up. Words need: a message, a story, a personality. They need flesh and blood. For words to go beyond black and white—to be truly authentic—they need to start with passion.

To do my job (and write website copy) the best way I can, I want to hear your passion. I want to ask you questions, and learn about your audience—what drives them, and what their needs are. I need to understand your story—so I can enliven it on your website, newsletter, or brochure.

I like to take a collaborative approach and make sure your words feel true to you, and to your business. And it all starts with a conversation…

Let’s make your story come off the page. Ready to reach out and grab your audience (politely, of course)? Let’s chat.

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