It’s chilly here in New Jersey. And what better to do than snuggle up on the couch and watch a movie?! “Moonstruck” is one of my all-time favorites — funny, charming, with Cher AND Olympia Dukakis…come on! — and I just realized what a valuable business lesson it has.

Many of my clients are creative professionals and web designers, who sometimes feel pressure to justify their prices to clients. But I think we should all take a lesson from Cosmo Castorini.

The point? 

The clients who don’t understand the value of the copper pipe will figure it out eventually. (How many clients have found you after multiple tries with other service providers?) Or they won’t. But the right clients will respect the value you bring. It’s not your job to justify. You just need to do an awesome job installing the copper pipe for those who appreciate it.

You (and your services) cost money because you save money. Got it?

P.S. Need someone to help show off your fine-tuned abilities? Let’s talk.