But honey, you’re right across the bridge…


I’m not ashamed to admit it. I paid $32 to ship a purple bridesmaid dress across the Hudson River to my house.

Surprised at my request, the woman on the phone said, “But honey, you’re right across the bridge.” My internal budgeteer said, “That’s a ridiculous price to ship a dress!” While both statements were true, I’d still rather pay $32 than drive to Yonkers!

While also proving why I’m not an accountant, let’s look at the real cost:

  • Annoyance thinking about driving to Yonkers: (at least 60 minutes)
  • Bridge toll: $4.75
  • Parking (meter): $.50
  • Parking (aggravation): at least some
  • Gas: $2.00
  • Total drive time: 60 minutes (without traffic)

Total cost = $7.25 + at least 120 minutes of time/annoyance/aggravation

For $32, the dress just showed up on my doorstep—preserving sanity, time and focus. That’s totally worth it!

The point?

Are you “just across the bridge” from having awesome website, newsletter or blog copy? How much time are you spending worrying about it, planning it, and/or trying to write it yourself? Let me deliver it to your doorstep.

Anyone have nude shoes I can borrow?

P.S. As far as I’m concerned, my UPS delivery man (Bobby, you rock!), postal workers and everyone who drives for a living are my heroes.

* Photo, courtesy of Sean @a_boy_and_his_dog_photography

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