On the way to dinner, I stopped at the wine store. The man behind the register said, “Can I help you find something?” I asked for a particular Chianti—my parents’ favorite.
“Head to the third aisle. It’s halfway down on the left.”
Then he added, “If you don’t see it, just yell ‘Alan.’”
This last statement made me giddy.
I’m a person who, in new situations, rarely knows what the heck to do next. I’m the girl asking, “How does this work?” pretty much everywhere I go (frozen yogurt stores, train stations, car washes). Heck, I need an instruction manual to open a gate—and if the nice employee at Trader Joe’s didn’t teach me how to grind coffee, I still wouldn’t know. So when people provide me a next step, it just lets me EXHALE.
Next steps are so important.
Let your website visitors know what to do. Guide them. Help them exhale.
Gates aren’t my specialty, but inviting web copy—that I can handle expertly,
P.S. Want to talk about the possibilities of working together? I offer a complimentary 30-minute consultation. Just email me and let’s pick a time.
I was telling a friend (who trains service dogs) about how I think we should talk to people in elevators instead of ignoring them. He thought I was nuts.
The next day, I got a message from him:
Hey Deidre. So I was at the mall today with some dogs. I got on the elevator and a woman got on with me. She seemed upset. I was thinking about you so I turned to her, smiled and said hi. She told me that her dog had died yesterday. She asked if she could pet the dogs. I said yes and when she was done, she gave me a hug too. I would have never done that had we not talked about elevators. Just thought you should know that you made an indirect impact on someone’s life. It gave me a warm fuzzy too; that smile I had when she hugged me felt really good.
Whether it’s in an elevator, in the supermarket line or through your web copy, it’s all a chance to connect. Take the chance. Say the thing you want to say.
Going up? I’m here for you,
P.S. If you want to help amazing people make amazing service dogs more affordable to those who need them, check outAmazing Tails, LLC.
Last night I saw an opera for the first time: La Bohème.
At the conductor’s announcement that we could follow along with the English translation on our smart phones, I rolled my eyes. Can we do NOTHING without our smart phones? I would rely on my two semesters of Italian class, so there!
Majorly confused after the first act, I decided to get over my stubbornness and go digital, and let me tell you—my engagement with the experience was much deeper. Knowing what they were singing about made a huge difference. Duh, Deidre.
You’re putting so much passion into your opera. (Brava!) Translate it into your audience’s language…so they can really get it.
Everyone else says things like beef brisket, roasted chicken, chicken piccata, burgers, pot pie, stir fry!
I say oatmeal or eggs. Everyone looks at me pitifully. They are worried I’m nutritionally deficient and sometimes bring me large Tupperware containers of meat—which despite the fact I’m not a big meat eater, I’m grateful for (and then usually feed to Cannoli).
I make the oatmeal a bunch of different ways: sweet with walnuts, raisins, cinnamon and pumpkin—or savory with salt, pepper, peas, olive oil and Parmesan. Or I make eggs with veggies or smoked salmon. There’s enough variety to keep me happy without driving me crazy. Heck, I might start wearing the same thing every day too…just to see what happens.
If you want to eat ______ every night for dinner, you have my full support. Because I think when we simplify the other stuff, it helps us be even better at what really matters to us!
I was visiting my parents last week. Sometimes my mom bakes, so she keeps her house stocked with chocolate chips. Unfortunately for me, under these conditions, I keep my mouth stocked with chocolate chips. I eat little handfuls of them with walnuts throughout the day and before you know it, gone.
So, I begged my mom, “Please hide the chocolate chips. I have no self-control!”
The next day, I saw a bag of popcorn in the cabinet. Yum, popcorn! When I removed the chip clip, I discovered the empty bag of popcorn was being used to conceal the package of chocolate chips.
Had my mom hid them in a pretzel bag or cereal box, or just about anywhere else, they could have survived forever untouched by me. But she “hid” my first favorite thing inside the wrapping of my second favorite thing.
In chocolate-chip-hiding, and in writing words for your website, it’s all about knowing your audience.
I go to the dogpark most afternoons where I sit on a plastic chair in a giant circle with lovely, nutty people and a kerfuffle of running, barking, dirt-eating, misbehaving dogs having the best time ever. My dog likes to rub her body on the perimeter of the fence and gnaw on a pink Frisbee.
I mostly just sit there and laugh. Dogs are totally more inclined to show their quirky than humans…and I think it’s awesome.
Our personalities and unique perspectives make us authentic. We bring that authenticity with us into everything we do—whether it’s sitting around a dog park or providing our clients with a service.
Here’s the thing. Cannoli doesn’t know that she’s quirky. She might not be able to recognize her most endearing qualities because they come so naturally to her. And you probably can’t either. Can any of us see ourselves clearly?
I’m not ashamed to admit it. I paid $32 to ship a purple bridesmaid dress across the Hudson River to my house.
Surprised at my request, the woman on the phone said, “But honey, you’re right across the bridge.” My internal budgeteer said, “That’s a ridiculous price to ship a dress!” While both statements were true, I’d still rather pay $32 than drive to Yonkers!
While also proving why I’m not an accountant, let’s look at the real cost:
Annoyance thinking about driving to Yonkers: (at least 60 minutes)
Bridge toll: $4.75
Parking (meter): $.50
Parking (aggravation): at least some
Total drive time: 60 minutes (without traffic)
Total cost = $7.25 + at least 120 minutes of time/annoyance/aggravation
For $32, the dress just showed up on my doorstep—preserving sanity, time and focus. That’s totally worth it!
Are you “just across the bridge” from having awesome website, newsletter or blog copy? How much time are you spending worrying about it, planning it, and/or trying to write it yourself? Let me deliver it to your doorstep.
Anyone have nude shoes I can borrow?
P.S. As far as I’m concerned, my UPS delivery man (Bobby, you rock!), postal workers and everyone who drives for a living are my heroes.
Back in November, I decided I wanted actual muscles. And I was tired of my half-baked attempts at getting them myself. (Carrying takeout inside builds muscles, no?) So I did something I never thought I’d do (but always secretly wanted to do). I hired a trainer at the gym.
Ruth makes me do things I would never do myself in a million years—like lifting kettle bells and crawling around like a bear—but I do it because she’s there with me, guiding me, encouraging me, and pretty much making me laugh my butt off, literally. It’s fun. And I’m loving the results.
I’m the kind of person who thinks I can do everything myself. Yes, I can make myself exercise.Sure, I can hem my own jeans. Yup, I can change my own oil. Umm, not really!
When I hire someone to help me, all of these things 1) actually happen, 2) turn out so much better, and 3) are way less frustrating.
So if you can handle it alone, but you’d prefer more fun, more accountability and less frustration, let’s talk.
The cashier said to the woman in front of me, “If you spend $8 more dollars, you get a free turkey!”
The woman looked at me and woman behind me and said, “I don’t want to hold up the line!” We both yelled, “Get that free turkey!” The cashier ran for the turkey, the woman’s husband ran for $8 worth of pot pies and the woman behind me exhaled, “I’m just happy to have 5 minutes where I don’t have to do anything.”
After the mission was accomplished, I gave turkey-lady a high-five. Then the woman behind me wanted one. The cashier high-fived all of us.
So naturally, because of this, I’ve started high-fiving pretty much everybody. I think it’s a positive and contagious gesture – and heck, we all need a little encouragement sometimes, don’t we?
Please accept this virtual high-five, and if you’re so inclined, pass it on.
Oh yeah … if you need help writing copy that’s even better than a free turkey, I’m your gal. Happy 2017!
My first pet was a tri-colored guinea pig named Violet. Though essentially a rat with hair, she was Elizabeth Taylor to me.
The weirdest thing about Violet? Because her beady little eyes blended into her dark furry face, you couldn’t tell whether she was coming or going. It wasn’t immediately clear which end was which. (One end ate carrots). Because she was cute, most new acquaintances took the time to figure it out.
If your business isn’t as cute as a guinea pig, there’s no room for ambiguity! Can your website readers quickly understand what you do? If not, I can help.
I’ll point you towards the carrots,
12 Sparks to Write Sizzling, Audience-Attracting Website Words
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