I just saw the Dove Real Beauty sketches—and I was surprised at how a self-description can be so different from somebody else’s description.

Are we really that critical? Biased? Unaware?

If this happens when describing our chins, noses and hair, it happens when describing our businesses. I have proof. Business owners tell me:

It’s no big deal
It’s just what I do
Doesn’t everybody do that?

Yet the people they help say:

It’s a huge deal!
The results are incredible
Nobody does this…

The point?
Dove says, “You are more beautiful than you think.” I feel safe adding, “Your business is more beautiful than you think.” Do it justice with an outsider’s perspective.

Ready to expose the truth,