On TV, girls are always asking guys to talk about their feelings. Although some may be hesitant to admit it, men have feelings too. We all do. “Feelings” are treacherous territory—but I’m a rebel—and today, I’m jumping the fence into the danger zone.
Nervous about where this is going? Is your stomach tightening? Don’t worry, it’s just a feeling.
Is every decision you make based on rational, pure, sensible information? Is everything black and white? I bet not. Feelings are the shades of gray. And if you’re a person, you’ve got them. Not only do you have them, but they shade your decisions too. Annoyed that I’m pointing this out? That’s a feeling! See?
In truth, for many consumers, feelings drive “the choice” to do business. I think feelings of comfort and trust are two of the biggest motivators.
Showing you are knowledgeable, accessible, trustworthy, real, qualified, helpful and kind, and that you’re willing to share information … all of these things create feelings of comfort and trust.
In my last message, (Would you trust this man?) I talked about how trust needs to be earned. Demonstrative (instead of demanding) words are a great way to set the foundation for trust … and the feeling of “trust” will urge them to come inside, learn more, and ultimately work with you.
If you’re a designer, you know how the look and feel of a design come together to communicate with the viewer. Warm, welcoming design—combined with the right words—can lead to the ideal fuzzy feeling frenzy. (See how we used words to relay a feeling on Ana Carini Design’s website.)
If your clients need the rights words to match the feel of the design, I offer a free consultation.
Until next time, I hope you’re feelin’ good.