My first pet was a tri-colored guinea pig named Violet. Though essentially a rat with hair, she was Elizabeth Taylor to me.

The weirdest thing about Violet? Because her beady little eyes blended into her dark furry face, you couldn’t tell whether she was coming or going. It wasn’t immediately clear which end was which. (One end ate carrots). Because she was cute, most new acquaintances took the time to figure it out.

The point?
If your business isn’t as cute as a guinea pig, there’s no room for ambiguity! Can your website readers quickly understand what you do? If not, I can help.

I’ll point you towards the carrots,