Cannoli is not a guard dog (despite the three barks she once gave the meter reader).

Last summer, Cannoli got spooked by a contractor and fell in the pool. Then she started swimming. But I realized that until Cannoli knew where the pool steps were, she couldn’t get out. Yikes.

So of course, I made it my mission to (lovingly!) throw her into the water in different parts of the pool and guide her to the steps. Back on dry land, she would give me side eye for interrupting her sunbathing, shake joyously, and rub herself in the dirt (one of her greatest pleasures). This summer, we’ll be having more lessons on pool egress. (Get ready, Cannoli. Summer’s coming!)

The point?

If you’re writing your web copy and can’t find the stairs, swim this way.Or, if you need me to throw you in the pool (with love!), I’m pretty much an expert

P.S. Here’s Cannoli trying to look innocent after her favorite, dirty pastime.

You might say, “But Frankie Valli is 84 years old. There’s no way he could be good in concert.”

Well you’d be just-plain-wrong.

I went to see Frankie Valli with my parents in Atlantic City. The audience was dancing and singing. His backup singers were alight with energy. The people-watching was beyond all expectation (I have never seen so many women in leopard print or fringe). The whole atmosphere was warm and fuzzy and joyous. I’m telling you—you could feel it!

Undeniably, Frankie Valli has a confident command of the stage and a voice like no other.

The point? 
The poise that comes with experience…
The authentic, unique voice that nobody else has…
The work ethic and unwavering commitment to delivering for your audience…

That stuff is ageless. It’s what we pay for. Because it’s so, so, so special.

Trends, new competitors, new technology and new needs come and go. But HOW you show up to them—with your voice, your confidence, your commitment—those things sell tickets and make people dance.

If you bring you to everything you do—you don’t really have any competition.

Can’t Take My Eyes Off You,