Let your specialness shine…
Specialness is a big deal. In fact, I think it’s almost everything. In our professions, it’s why we get chosen. Prospects pick us because of a special approach, viewpoint, talent, capability, background, or personality. When they’re perusing our websites—they are looking for special. And it’s our job to share it. (Let’s make their search easier!)
3 steps to finding your special
- Listen to what clients say about you. They’re not just making it up.
- Listen to what clients say about the differences between you and others in your profession. They’ve worked with others in the past, and they adore you for a reason.
- Gain perspective into your industry. Look at what other providers are (and aren’t) doing.
-I ask questions that bring the real story to the surface
-Lots of other copywriters don’t want to talk, dig or shape
-I listen carefully and infuse my client’s personality into the writing
Now, will you do me a favor?
What’s the first thing that comes to mind?