And I need you more than want you.

And I need you more than want you.

And I want you for all time.

Some consider these lyrics from Wichita Lineman to be the best musical couplet ever written.

I love this because it shows the power of words. It’s like you get one interpretation after reading the first line, and then the second line changes it, and makes it mean so much more.

The point?

Words are powerful. They can make people feel something. And when we can make our audience feel, we can truly connect. (And I think genuine connection is the best thing ever.)

You’ve probably heard the Glen Campbell version of Wichita Lineman. But if you love Paul Rudd, or want to love him, watch him sing this song on Howard Stern. I want to be as committed to my clients as Paul Rudd was to that last note. 🙂

I’m not a master lyricist like Jimmy Webb, but I can keep trying. Fortunately my clients do most of the hard work, just by being themselves.

I’ll write. You sing.

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